Illumigyn

Le mandat. Imposer Illumigyn comme un standard d'accessibilité aux soins gynécologiques aux États-Unis. 8,3M d'impressions La trajectoire. Aux États-Unis, l'accès aux soins gynécologiques reste complexe et coûteux. Une nouvelle technologie médicale 36M ne réussit que si elle gagne d'abord l'adhésion des prescripteurs avant celle des patientes. Le Nobrainer. Affiner le discours et l'identité autour de l'accessibilité, la simplicité, l'hygiène et la sécurité. Stratégie média et 10 800 leads/an qui adresse les leaders d'opinion médicaux aux points de contact prescripteurs, doublée de supports cliniques en programmatique behavioral et grand public pour les deux audiences. Women Deserve Better EN HA N CED CO ST V I SB I L I TY EFFECTI V E D A TA PA TI EN T SHA RI N G & PROV I D ER ED U CA TI ON Table of content 4 major groups of target audience ..........................................................................................3 Key arguments ..........................................................................................4 Enhanced visibility ..........................................................................................6 Data sharing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 How to convert our target audience ? How to convert our target audience ? Cost Effective Patient & provider education . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Other arguments highlighting Illumigyn value Other arguments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Key Arguments based on the 4 marketi Sales Deck 2023 !% ! Obstetrician / Gynecologist (OB/GYN) The 4 marketing pillars of Illumigyn's GyenscopeTM Problems faced by Target Audience Value proposition Access to limited visibility colposcopy devices compromise timely disease diagnosis in Enhance your patient’s colposcopy experience with Gynescope’s promise of preventive patients and clinician user experience gynecology ENHANCED Optical and digital HD multispectral handheld colpomicroscope, patented COST Flexible financial implementation models allow clinicians to quickly • Modern colposcopes usually permit adjustable magnification of only 6x to 40x thus concealing finer features • Provide your patients a satisfying colposcopy experience using Illumigyn's advanced visibility technology such as abnormal blood vessels, cancerous and pre-cancerous lesions. that enables you to (easily) detect cancerous & pre-cancerous lesions and other extremely fine abnormalities at an early stage. VISBILITY optical magnification 112x, autofocus, auto-illumination, wide field of view, EFFECTIVE utilize the Gynescope to serve patients. • Commonly, with colposcopes with higher magnification, the field of view becomes smaller, the depth of focus diminishes, and the illumination requirement increases. true-green illumination, and GHRI Build self-confidence and establish your credibility as you transform into an expert colposcopist innovation. • Several visibility issues during colposcopy due to factors such as vaginal walls obstructing the view of the cervix, shadowing in the image, substances like mucus & blood on the cervix, and blurry and out-of-focus 1 2 images hamper the clinician user experience. • Gynescope’s highly magnified images with auto-focus and wide view give you the confidence of delivering ENHANCED VISBILITY DATA SHARING excellent value to your patients through precise and accurate abnormality diagnosis. Engage your patients to your full potential during procedures • Gynescope’s enhanced visibility not only gives you a full and accurate view the cervix of the patient while Arguments per target audience Arguments per target audience you conduct a procedure, but it also lets your patient see what you’re seeing in real-time an get fully engaged in the process. • This lets you educate and empower your patients about their bodies and nurture your relationship with them. DATA Automatic archiving of HD images on secure cloud (HIPAA compliant and PATIENT & Real-time video and data sharing stimulates patient engagement and SHARING EMR compatible), unique app for patients and clinicians to access PROVIDER education. Short learning curve to become proficient at Gynescope use anytime and anywhere, with the EDUCATION improves clinician experience. benefit of streamlined second opinion and teleconsultation. Key arguments GynescopeTM is a technologically GynescopeTM is an optical and digital HD GynescopeTM comes with GynescopeTM also comes GynescopeTM generates advanced solution that provides multispectral colpomicroscope with a autofocus and auto true-green with a marker editing tool to advanced visual acuity with high excellent clinician user experience magnification of 112x, and a wide field of illumination features that lets you highlight regions of your sensitivity, supporting objective and early detection of view that lets you reveal finer features of focus accurately without having to interest. diagnosis by accurate tissue abnormalities: the cervix without compromising on the make physical adjustments to your differentiation. size of the field of view. view. % # $ Non-invasive solution Private Clinic Directors Problems faced by Target Audience Value proposition Target Audience Value proposition Inability to engage patients during colposcopy procedures 1. An interactive tool for your patients • Nurse practitioners are unable to deliver an engaging experience to their patients when conducting a • Boost patient engagement while you conduct exams with the Gynescope. All (Obstetrician / A colposcopy device that encourages your patients to want to get self- colposcopy procedure as they are busy adjusting the camera, focusing on the image, and analyzing the Gynecologist (OB/GYN), examinated cervix. • Gynescope’s real time video feature not only gives you a full and accurate view the cervix of the patient Nurse Practitioners, Family while you conduct a procedure, but it also lets your patient see what you’re seeing in real-time an get fully Physicians, Private Clinic • The Gyenescope is one of the least invasive colposcopy devices in the market with • While they do the above, there is minimal interaction with the patient who is usually anxious about the engaged in the process. Director) very less pain and discomfort, thus encouraging your patients to get colopscopy diagnosis and uncomfortable because of their lack of knowledge in this area. procedures (and not shy away) whenever needed. • This lets you educate and empower your patients about their bodies and nurture your relationship with them. Nurse practitioners, family physicians and other general clinicians are not as familiar and • This is supported by the patient experience you deliver, thanks to Gynescope's comfortable with using colposcopy devices as seasoned OB/GYNs and colposcopists, making A seamless user experience (even for newbies) enhanced visibility, data sharing and real time video features. it difficult for them to conduct colposcopy procedures. How to convert our target audience ? How to convert our target audience ? The real-time video feature of the Gynescope gives you wide fields of vision and a smooth and easy to Build self-confidence and establish your credibility as you transform into • Even though these clinicians are well-placed to perform colposcopy, very few do. For many NPs there are navigate user experience as you conduct the exam. an expert colposcopist still many barriers to taking colposcopy training due to reasons such as time commitments, lack of mentors, This is further supported by the marker editing tool and the AI-based decision-supporting features. Other arguments highlighting Illumigyn value Other arguments highlighting Illumigyn limited training courses and financial obligation. • Gynescope’s non-invasive nature and ultimate comfort to your patients give you the confidence of delivering excellent value to your patients through comfotably Build self-confidence and establish your credibility as you transform into an expert diagnosing any abnormalities. colposcopist • The Gynescope does away with manual paper-pen diagrams and stands out as a reliable colposcopy solution in the market, thanks to its real-time video feature. Key arguments • Because the patient can now see what you see on your screen during the colposcopy, there is a sense of transparency and trust in your relationship with the patient that builds your credibility.This increases practice • GynescopeTM is an ergonomic and less invasive solution thanks to unparalleled digital vision limiting the feeling of oppression efficiency and proves to be cost effective. or invasion that can be felt by the patient. As a result, it makes cervical exams more effective and pleasant for your patients. Key arguments The GynescopeTM is easy to learn and has a very short learning The real-time video feature of the GyencsopeTM lets you curve compared to that of other colposcopes in the market. This not communicate with them using their exam video (which they can see only improves your overall user experience but also better-positions in real-time) as an interactive guide, enabling you to move while you to provide your patient accurate information about their health. keeping eye-to-eye contact. !$ *) !# Résultats. 8,3M d'impressions et 4 176 leads par an en Search, 36M d'impressions et 10 800 leads par an en programmatique behavioral.

Illumigyn

Une nouvelle technologie gynécologique gagne en convertissant d'abord les prescripteurs, avant les patientes.

Un défi de croissance équivalent ?