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Éco Entreprises Québec · Raising awareness without guilt. Éco Entreprises Québec: behavior-change campaign that turned recycling guilt into a positive, actionable household ritual.

Éco Entreprises Québec case study by Nobrainer. Raising awareness without guilt. Behavior-change campaign that turned recycling fatigue into a positive household ritual, with documentary, social-first content and CRM amplification.
The mandate

Promote an awareness documentary on packaging design and waste reduction.

The insight

Waste reduction is a guilt-loaded topic. The more people are told they are doing it wrong, the more they emotionally check out and avoid the conversation altogether.

The Nobrainer

Embrace a relaxed, playful and direct approach. Launch event with Léo Designers, brand and editorial overhaul, digital-social-CRM campaign, influencer activation and KPI-driven media. Unwrapping, watch the film →

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