The mandate
Caractère · A new cycle for interior decoration. Caractère: brand refresh and lead-gen platform for the Quebec interior design retailer reinventing the decoration shopping experience.
The insight
Home accessories shoppers want unicity. They want pieces that say something about who they are, and they switch brands fast in a market crowded with interchangeable options.
The Nobrainer
An "accessible luxury" brand offering quality rugs that are beautiful and affordable. An iconic brand universe, an aspirational website to discover styles, collections and colors, and aligned marketing assets.
The impact
A new home decor brand that turns customers into curators of their own space.
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