Caractère

Le mandat. Développer Caractère, une marque de décoration d'intérieur centrée sur les tapis, disponible en DTC et via la distribution. La trajectoire. Les consommateurs d'accessoires de maison cherchent l'unicité. Ils veulent des pièces qui parlent d'eux et changent rapidement de marque dans un marché saturé d'options interchangeables. Le Nobrainer. Développer une marque "luxe accessible" qui propose des tapis de qualité, beaux et abordables, permettant à chacun d'exprimer son identité. Univers de marque iconographique, site web aspirationnel pour découvrir styles, collections et couleurs, et outils marketing alignés. Who we are The Process Crafting Your Vision, Step by CARACTÈRE HOME WAS BORN THINK OF US AS YOUR NEVER WITH A CLEAR VISION: PROVIDE BORING FRESH-THINKING, 1 Explore a world of color and texture. Our team helps you select f rom an extensive range of hues, inspired by your space’s paint, fabrics, or key design 3 AFFORDABLE DESIGN-FOCUSED INITIAL CONSULTATION ARTWORK APPROVAL FOREVER INNOVATING elements. We also guide you through weaving techniques to enhance the intricacies of your chosen design. At Caractère Home, we believe that a rug is more than just a design element; it's a reflection RUGS TO INTERIOR DESIGNERS Elevating Spaces of personality, artistry, and innovation. one rug at a time Our commitment to craftsmanship goes beyond aesthetics, we offer endless opportunities DESTINATION FOR QUALITY & INDIVIDUALS ALIKE. for personalization, ensuring every piece is as DESIGNED BESPOKE RUGS. FERENTLY. unique as the space it inhabits. Bespoke Rugs See your vision come to life with Think of us as your forward-thinking, always- Share your vision during an in-depth consultation. a detailed computer rendering. Whether you have a detailed sketch, inspiration This digital preview ensures accurate evolving partner in quality rug design. Whether 2 images, or simply an idea, we’ll work together scale and color representation, classic or contemporary, our rugs are crafted to to def ine the design, color palette, size, and shape. DESIGN helping you perfect every detail before Choose f rom our existing collections or create AND COLOR SELECTION production begins. This process takes seamlessly complement your vision and elevate a bespoke masterpiece uniquely yours. between 1-2 weeks depending on the your clients' spaces with style and individuality. intricacy of the design. The Process Crafting Your Vision, Step by Step Craftmanship The trade program Exclusive Benefits for Designers & Architects Application We handle delivery and installation, STEP 1 - SUBMIT AN APPLICATION Watch your vision take shape! Production typically takes 30-60 days, ensuring your bespoke rug is perfectly WE BELIEVE IN CONNECTIONS WHY BECOME A MEMBER Fill out the Trade Program application and send it along your business 5 depending on size, colors, and weaving 7 placed in your home. Seeing your rug Craftsmanship: Material: Pile height: Density (KPI): come to life in your space is as exciting credentials (Business card, Tax ID and NEQ/EIN by email to SAMPLE APPROVAL techniques. We’ll keep you updated with QUALITY CONTROL for us as it is for you! Don’t forget to share Hand-tufted Acrylic and wool 8 to 12 mm high 100 knots per progress photos, capturing the artistry trade@caracterehome.com) your transformation with us, we love and attention to detail at every step. square inch featuring our clients’ beautiful projects. Let’s join forces - We are always seeking opportunities Leave your to work together with like-minded individuals, brands, contact info businesses and organizations that share our love for Luxury Trade pricing: Exclusive access: quality, design-focused rugs. concierge service: 15% trade discount on Be the very f irst to STEP 2 - RECEIVE APPROVAL Access to specialty all orders f rom $2,000 know what's new After your application has been approved, we’ll send you a Technique: Backing: Border: Gain access to a wide range of benef its and perks that customer service reps to $20,000. at Caractère Home! conf irmation email with your account login details and exclusive Cut Pile Cotton Inf inity edge will enhance your design projects and simplify your to assist you with any 20% trade discount on Members receive discount code applicable to all your purchases. procurement process. inquiry and every all orders over $20,000. access to exclusive Experience a preview of your custom rug with a 2’x3’ step of the sourcing Additional discounts product previews, sample. This step ensures every element meets your Our exclusive Trade Program is designed to provide process. during promotions events and offers! expectations, f rom color accuracy to texture. Although Every rug undergoes rigorous quality interior designers, architects, property developers, and Let’s design together this step can be time-consuming (anywhere between control, f rom the factory floor to your 8 10-30 days depending on the intricacy of the design) 6 door. Inspections before and after other industry professionals like you with the resources DELIVERY Traff ic: Care: Durability: it’s a very important step to ensure you get exactly PRODUCTION shipping ensure your rug arrives what you envisioned. in flawless condition, ready to enhance AND INSTALLATION and support you need to bring your vision to life. Made for high Easy maintenance High durability your space. Production begins once the sample is approved, traff ic areas with the balance due before the f inal process starts. Voyage a b c d e fg h i j k l m n o p q r s tuv w x y z ABCDEFGHIJKLMNOPQRSTUVWXYZ 1 2 3 4 5 678 9 0, . : ’ ? ! & % Résultats. Marque DTC lancée avec univers iconographique complet, site aspirationnel et outils marketing alignés.

Caractère

Développer Caractère, une marque de décoration intérieure centrée sur les tapis, disponible DTC et via distribution.

Les acheteurs d'accessoires intérieurs cherchent l'unicité. Ils veulent des pièces qui parlent de qui ils sont, et changent vite de marque dans un marché saturé d'options interchangeables.

Une marque « accessible luxury » avec des tapis de qualité, beaux et abordables. Un univers de marque iconique, un site aspirationnel pour découvrir styles, collections et couleurs.

Une nouvelle marque de décor qui transforme les clients en curateurs de leur propre espace.

Un défi de croissance équivalent ?