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Sollum Technologies · Growing new contracts. B2B lead generation for the Quebec specialist of LED lighting for greenhouses, combining LinkedIn Ads targeting industry pros and named accounts with SEO optimizations. Real-time dimming and spectral tuning become proof points. +69% website sessions in 2023, ×58 Google Ads impressions over 2023.

Sollum Technologies case study by Nobrainer. Growing new contracts. B2B digital acquisition for the Quebec specialist of LED greenhouse lighting, with brand applications, mobile mockups, configurator and content marketing assets.
The mandate

Generate B2B prospects for Sollum, the Quebec specialist of LED lighting for greenhouses.

The insight

The North American greenhouse lighting market is a niche where every decision-maker matters. Moving beyond artisanal prospecting requires a precise digital playbook and surgical targeting.

The Nobrainer

Combine LinkedIn Ads on industry pros and named accounts with SEO optimizations that drive qualified traffic. Real-time dimming and spectral tuning become lead proof points.

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