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Corbeil Appliances · Saving the planet one fridge at a time. Brigade Corbeil CSR initiative collecting home appliances abandoned during moving weekend, with Les Jours Verts Energy Star promotional days. 93 tons of CO2 avoided per year, equivalent to 465,000 km driven. Energy Star Best Retailer award in 2021, 2022, 2023, 2024 and 2025.

Brigade Corbeil case study by Nobrainer. Saving the planet one fridge at a time. Brand-led CSR initiative that rescues appliances, gives them a second life, and turns each rescue into content.
The mandate

Bring Corbeil's eco-responsible commitment to life, outside the industry's promotional price war.

The insight

Most consumers want to recycle old appliances but have no idea how. A fridge holds the greenhouse gases equivalent of 17,000 km of driving, and 60,000 tons of household waste are abandoned in Montreal streets each moving weekend.

The Nobrainer

Make CSR tangible where the industry actually has impact: "Les Jours Verts" promotional days centered on Energy Star products, in-store and online education, and a Brigade Corbeil that picks up abandoned appliances for free during moving weekend.

The impact

93 tons of CO₂ avoided per year (equivalent to 465,000 km driven). Energy Star Best Retailer award in 2021, 2022, 2023, 2024 and 2025.

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