The mandate
Humanitarian Coalition · Mobilizing when every donation counts. Humanitarian Coalition: emergency fundraising campaign that aligned five Canadian NGOs to maximize donor mobilization during humanitarian crises.
The insight
In a crisis, the first 48 hours decide who lives. Pooling efforts under a coalition crushes administrative costs, yet umbrella organizations stay invisible to donors who give more when they see exactly what their money buys.
The Nobrainer
A visual identity of urgency uniting Canada's major humanitarian players. Signature "Together, save more lives" and storytelling anchored in real victim stories, translating each donation into concrete units of food and shelter.
The impact
Coalition established as the leading Canadian donation gateway within 3 years.
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