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Corbeil Appliances · A new brand image for the historic appliance retailer. Brand repositioning around a service-led model, Corbeil for the right reasons, with a four-fold commitment: fair pricing, simplified journey, environmental responsibility and Quebec roots. 93% favorability score (#1 in the Quebec market), 70% spontaneous awareness, 8.9 out of 10 customer satisfaction after delivery.

Corbeil Appliances

Repositioning Corbeil from a price-war retailer to a service-led specialist customers actually trust.

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Corbeil Appliances case study by Nobrainer. A new brand image for the historic appliance retailer. Logo refresh, brand book, signature posters Les petits prix Corbeil and Livraison en 24h, supported by a service-led positioning. 93% favorability (#1 in Quebec), 70% spontaneous awareness, 8.9/10 customer satisfaction.
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