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Corbeil Appliances · Putting the in-store experience at the consumer's service. Stores reorganized around kitchen-persona categories, with marketing universes per zone and qualifying questionnaires. +30% average foot traffic in stores that adopted the concept.

Corbeil · Stores

Reorganizing stores around kitchen personas instead of product categories, turning showrooms into social playrooms.

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Corbeil Appliances case study by Nobrainer. Putting the in-store experience at the consumer's service. Stores organized around kitchen-persona categories, marketing universes per zone, customer-qualifying questionnaire, social playroom replacing the traditional showroom. +30% average foot traffic in adopting stores.
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