NEW THINGS ON DISPLAY.

CLIENT

CORBEIL

CAPABILITIES

• RETAIL
• MEDIA
• CREATIVITY

Corbeil's strategy had remained unchanged for several years, consisting of purchasing 110 highway billboards across Quebec year-round.

We challenged this strategy based on consumer data, particularly the fact that over 80% of consumers visit one or more retailer websites before visiting a store.

We strengthened the brand’s online presence, with the goals of rejuvenating the target audience and optimizing sales.