2013 to 2020


Increase the number of tests sold in Canada

Current market problem

A complex market for users with too many different channels and players

Nobrainer Impact

Create a simple and unique conversion channel for the consumer


Increase in test sales of 17.6% in the first year

Set up a digital acquisition strategy…

  • Reorganize the conversion channel
  • Unify the network under a single brand image

…as well as a business intelligence platform…

  • Better define the profile, needs, and expectations of consumers
  • Measure the performance of the distribution network
  • Control the ROI and performance of marketing campaigns

…and improve decision making

  • Manage the expansion of the distribution network
  • Optimize the advertising expenses

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