FROM LIKE TO LEADS.

CLIENT

CACTUSOFT

CAPABILITIES

• SOCIAL MEDIA
• MEDIA

In the digital age, creating social pages has become a reflex for new brands and startups seeking growth. However, in a performance-oriented logic, B2B and B2C social strategies must support the company's sales strategy and align with the consumer's purchase journey.

Mindful of Cactusoft Construction’s business objectives, we redesigned the social strategy and editorial line with a focus on building credibility and generating qualified leads.