A CAMPAIGN THAT’S GOOD FOR THE CONSCIENCE.

CLIENT

BINOCLE

CAPABILITIES

• RETAIL
• SUSTAINABILITY
• CREATIVITY

Located in the Mile-End, Binocle is a Montreal micro-roaster producing Quebec’s first 100% carbon-neutral certified coffee.

Binocle invested in a revolutionary electric roaster that emits no gases, delivers by bicycle, and packages coffee in fully compostable bags.

And to go all the way, Binocle assessed the carbon footprint of coffee cultivation and decided to double its contribution to offset greenhouse gas emissions, allowing it to define itself as climate positive.