A #1 BRAND IDENTITY.

CLIENT

1 MCGILL

CAPABILITIES

• CREATIVITY
• DIGITAL
• REAL ESTATE

The residential building located at 1 McGill Street is shaped like a number 1 when seen from above.

This unique feature, envisioned by the architect, inspired our entire creative thinking.

We rejuvenated the brand identity by designing a new logo. We also developed a website highlighting the building’s unique quality of life, personality, and location.

We know it well: it’s also our office.

The primary call-to-action for users: provide their contact details to be contacted when a new property becomes available, turning the site into a lead generation tool.