Step 1

Identify impact variables

The international art market is experiencing a major shift: art is now a thoughtful purchase with rational and financial logic and there is a demand to invest in safe and rising values. , However, Opera Gallery's offer is based on a stock with a low unit value and a discourse rooted in passion-purchasing.

Step 1.1

Global environment

Variable

• Economy : Art is not correlated to financial markets (safe bet)
  Score d'importance 7 / 10

See examples of variables

Step 1.2

Market

Variable

• Consumption trend : Moving from passion buying to financial buying: emotional and rational value
  Score d'importance 9 / 10
• Communication trend : Sophisticated market with information given to people about the value of goods (website, auction houses, etc.)
  Score d'importance 6 / 10
• Competitors : High competitive intensity led by auction houses and high-profile galleries
  Score d'importance 7 / 10
• Market trend : High liquidity
  Score d'importance 7 / 10
• Product : Demand for safe and rising value products
  Score d'importance 9 / 10

See examples of variables

Step 1.3

Peripheral network

See examples of variables

Step 1.4

Internal environment

Variables

• Stock : Large stocks with low unit value: 80% of the volume of artwork generating 20% ​​of the turnover (unit value = $15,000)
  Score d'importance 7 / 10
• Supply : Significant CAPEX required to build an annual inventory
  Score d'importance 8 / 10
• Positionning : Focused on emerging artists and passion buying
  Score d'importance 9 / 10

See examples of variables

Step 2

Redefine the business paradigm

We must now consider the work of art as a financial asset, moving from a model based on passion and pleasure to a financial model based on rational value.

Step 3

Trace the trajectory

Leverage point 1

Attracting customers wishing to acquire works of art from a financial perspective through Opera Gallery's communication campaigns:
How to arouse the interest of art consumers for investment purchases?

Variables related to the issue:

• Competitors
• consumer trends
• positioning
• market trend

See examples of variables

Step 3.1

Trace the trajectory

Leverage point 2

Being able to continuously monitor the value of the company's inventory to calculate its price, potential margin and return on investment:
How to manage stocks and monitor the value of assets in an efficient and financially sustainable way for the company, from purchase to resale?

Variables related to the issue:

• stock
• supply
• product

See examples of variables

Step 4

Reveal the no-brainer

Propose a financially attractive offer based on the sale of an art product with an "investor/market" relationship.

Step 4.1

Reveal the no-brainer

A change in the offer proposed via an inventory concentrated around masterpieces: Moving to a model where 20% of the volume generates 80% of the turnover with a significant increase in the unit value of the paintings.

Step 4.2

Reveal the no-brainer

The development of a hybrid international campaign to reach the passionate consumer clientele while managing to reach rational consumers: “opening emotions” visuals reaching the passionate and “change the colour of your investment” visuals reaching the investors.

Step 4.3

Reveal the no-brainer

Develop a technological value tracking tool to monitor in real time the financial indicators of the assets making up the Opera Gallery inventory.