The Asset Factory · by NobrAIner™

Your visuals manufactured in series, with no photoshoot.

A production line led by a creative director. First series delivered in 5 to 10 days, up to 62% cheaper than a shoot.

Or get a free test visual first ›

Free test visual  ·  Setup refunded if the art direction is not the right fit  ·  No subscription, no forced volume

5 to 10 daysFrom brief to first delivered series
$263Per visual from the 2nd campaign, vs $700 in a shoot
−62%In cost vs a traditional photo production

Brands that trust Nobrainer

Caractère Corbeil Sollum RénoAssistance Vivenda Bertazzoni 1 McGill Éco Entreprises Québec
The production line

Never run short of creative for your products again.

01

Bring the material

A product photo, a technical design, a brief, a moodboard. Everything that describes your brand and your references becomes the raw material of the factory.

02

A creative director calibrates the art direction

Visual language, environments, lighting, digital casting, composition rules. The technology executes, the human eye decides.

03

You validate the universe

Every art direction goes through a validation with you before production starts. You approve the visual universe, the lighting, the digital casting and the look & feel. Setup refunded if the art direction does not match your brand.

04
Signature Setup

Models and styling

Custom digital casting of models, styling and art direction of the wardrobe. The lifestyle layer that dresses your products in credible scenes and silhouettes.

05

We manufacture

First visuals delivered in a few days. You then activate at your brand's pace, with no subscription and no forced volume.

Discover how we manufacture your visual content, ultra photorealistic, in series, with no shoot.

Never on autopilot. Every art direction is designed and supervised by a creative director and validated with you before production starts. The technology accelerates production, it does not replace the eye.

Workshop case 01 · Demonstrator

Caractère.

Pick a rug, an art direction, a casting. The scene is manufactured before your eyes.

A design rug brand wanted to promote its collection before the first units even left the factory. With no stock to photograph, the factory starts from the source file, restores the material, calibrates the art direction and produces the collection in lifestyle scenes.

Try the production line. Each combination below is a custom visual, designed under the supervision of a creative director and produced with no shoot and no stock.

01 Pick the rug · send us an image
02 The texture, faithfully rendered
Close-up of the fiber and relief of the selected rug

The factory ensures the realism of the image (texture, knots, relief, touch...).

03 Pick the art direction · calibrated with you by a creative director
04 Pick the casting · included in the Signature setup with styling
Step 05 · Production
Manufactured lifestyle scene: Morrison rug in Urban Condo, set only
Morrison×Urban Condo×Set only

Custom visual manufactured in a few days. No stock, no photographer, no booked location.

Who it is for

Built for brands that consume visuals faster than they can produce them.

E-commerce / DTC

Fast moving catalogs

New references every month, product pages and social variations to feed relentlessly. The factory keeps the pace with no new shoot.

CPG / Products

Sharp, consistent visuals

A product art direction calibrated once, declined endlessly on background or in context. A homogeneous catalog with a falling marginal cost.

Fashion / Lifestyle

Campaigns with no shoot

Digital models, lifestyle scenes, multiple looks. A full campaign calibrated and delivered in days, with no casting and no location scouting.

Marketing / Growth

Media pace and A/B

Multi-format, multi-channel, A/B variations at will. Enough to feed paid and social at the speed you test.

Pricing

One setup, then a rate that drops as you produce.

You invest once in the art direction, with a creative director. After that every visual costs less than the previous one. No subscription, no forced volume.

For reference, an equivalent fashion campaign in a traditional shoot costs $42,000. Here, the visual drops to $263 from the 2nd campaign.
Phase 1 · Art direction · one-time fee

Setup with a creative director

We calibrate your brand's visual universe, its light, its environments and its composition rules. Once only, capitalized on every visual produced afterward.

Classic · Product / CPG
$7,500

Product art direction. Backgrounds, lighting and composition rules calibrated for a consistent catalog.

For brands that need sharp product visuals, on background or in simple context. Ideal for social media platforms, e-commerce, product pages and catalogs.

Includes steps 01, 02, 03 and 05 of the production line. Without step 04, models and styling.

Signature · Lifestyle
$15,000

Full lifestyle, creation of digital models and brand universe end to end.

For brands that want lifestyle scenes, models and a complete art direction. Ideal for social campaigns, paid and branded content.

Includes all five steps of the production line, models and styling included.

15 visuals offered with every setup

Every setup includes 15 visuals offered. You leave with a bank of 15 visuals from the start, without spending a single dollar more.

Setup refunded if the art direction is not the right fit

You validate the visual universe before any production. If the art direction does not match your brand, the setup is refunded. The risk is on our side.

Phase 2 · Production · marginal rate per visual

The more you produce, the less each visual costs

Pricing by marginal tiers. Each tier applies only to the visuals it covers, like a progressive scale.

16 to 50$360 / visual
51 to 100$320 / visual
101 to 150$290 / visual
151 to 250$265 / visual
251 to 350$245 / visual
351 and +$225 / visual

Example, 100 visuals. 15 offered, then 35 visuals at $360 and 50 at $320, for $28,600. The average visual comes to $286, versus $800 to $1,500 for a lifestyle photo in traditional production.

Rush delivery, within 72 h +35%
Animated visual, motion ×2.25

Surcharges apply to the marginal tier price of the visual concerned. The 15 offered visuals are granted at each art direction setup, at launch as at every new setup, never with each order.

Simulator

Estimate your cost per visual, all in.

Annual volume
100
15600+
Art direction
Cost per visual, all in
$361
Total invoice$36,100
of which setup$7,500
of which production$28,600
of which 15 offered visuals$0

Indicative estimate, before taxes. Animated visuals billed separately, ×2.25 on the visual price.

The game

Can you spot the real photo?

Six visuals below. Click on the one you think is a real photograph, leave us your details, and discover the answer.

Every participant leaves with 10% off their setup

Select a visual to continue.

None of them was real.

All six visuals were manufactured by The Asset Factory. No camera, no studio, no model. You just experienced what your customers will experience in front of your products. If you could not tell the difference, neither will they, and that is the whole value of blending art direction with AI technology.

Your 10% discount on the setup is waiting in your inbox. It applies to your art direction, Classic or Signature.

Activate my discount and brief the factory
Business case · FW Fashion

FW Fashion in New York.

From the shoot brief to the full campaign, with no shoot in NYC.

An American fashion brand distributed at the major national retailers had planned a full shoot in New York for its fall winter collection. It Girl 90s direction, paparazzi and supermodel aesthetic, four cast models, eight selected looks, street, hotel and bar scouting. The factory absorbed the brief, calibrated the direction and restored the entire campaign, sixty visuals in a mix of color and black and white, in a few days and with no shoot on location.

Client brief · FW26

It Girl 90s

  • New York, paparazzi and supermodel aesthetic
  • 8 selected looks, 4 models
  • 60 visuals delivered, 4 to 5 per look
  • Mix of color and black and white
  • Selection validated in 24 to 48 hours
Step 01 · Order
01

The brief

Full campaign specifications. It Girl 90s mythology, paparazzi and supermodel direction, casting of four models, eight looks, New York locations. Selection validated in 24 to 48 hours.

Moodboard · Art direction
Flash light, film grain
Street, hotel and bar in New York
Digital casting, four models
Fall winter palette
Step 02 · Calibration
02

The art direction

Moodboard of the visual universes, seasonal palette, film flash lighting, digital casting of the models, street, hotel and bar environments. The 90s signature held on every visual.

Step 03 · Production
03

The delivered series

Sixty photorealistic lifestyle visuals manufactured, deployed across all the looks in a mix of color and black and white. Zero photographer on location, zero model hired, zero booked location. Delivery in seven to ten days.

The comparison

Ready to replace your next photoshoot?

The fashion campaign above, sixty visuals to deliver. The same scope, two ways to produce it. Comparison at equal visuals, before taxes.

Before · Traditional shoot in Canada

Classic photo production

$42,000
That is $700 per visual. Two-day shoot, four models, eight looks, mid-market Canadian estimate.
  • Photographer, assistant and digital tech
  • Stylist, makeup artist, hairstylist and assistants
  • Four models plus agency commission
  • Light, grip, studio, locations and permits
  • Retouching of the sixty visuals
  • Two days of shooting, delivery in 4 to 6 weeks
With · The Asset Factory

Visual manufacturing workshop

$30,800
That is $513 per visual, setup included. From the next campaign, without setup: $15,800, that is $263 per visual.
  • Signature setup, lifestyle and models: $15,000, capitalized on the following campaigns
  • Sixty visuals at the volume based pricing: $15,800, including 15 offered
  • Brief to delivery in 5 to 10 days
  • Multi-format multi-channel and A/B variations at media pace
  • Art direction led by a creative director
  • No model hired, no booked location
−27% from this campaign. −62% from the next.
$513 per visual this campaign, $263 from the next, versus $700 for a traditional shoot in Canada. The setup is paid once and capitalizes on every campaign produced afterward.
Free test visual

See your product, rendered photorealistic, for free.

Send us an image of your product. We send back a test visual that shows how the factory renders it in an environment, within a few days, with no commitment.

The test serves to validate our ability to render your product photorealistically in a set. It is a proof of capability. Your custom art direction is designed at setup with a creative director.

Well received. Our team gets back to you within a few days with your test visual. In the meantime, the configurator above shows you the production line in action.

Frequently asked questions

What brands ask us before launching.

Who owns the visuals produced?

You hold the commercial usage rights to the delivered visuals, across all your channels, with no time limit. Your art direction stays documented in your brand file for the following productions.

Are revisions included?

The setup includes the back and forth needed until the art direction is validated. In production, one adjustment round per visual is included in the price.

Are the digital models exclusive to my brand?

The digital models created for your brand are reserved for you. They are not reused for another brand.

In what formats are the visuals delivered?

In high resolution, ready for web and print, with multi-ratio variations for your social channels and your paid on request.

Is it legally safe for my brand?

No identifiable real person without consent, no unauthorized third-party brand. The methodology, governance and compliance are documented by the NobrAIner team, available here.

And if the render does not look like my product?

The free test visual exists precisely to verify this before any commitment. And the setup is refunded if the art direction does not match your brand.

Ready to launch your first series?

Brief the factory. First production of visuals in under two weeks.

Book a call

or brief the factory via the form

The Asset Factory is a workshop by Nobrainer, designed and operated by the NobrAIner™ AI Inside team of the Innovation pillar. Methodology, governance and compliance documented here.