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COMPANIES ARE OPERATING IN INCREASINGLY COMPLEX ENVIRONMENTS.

To make each of their decisions, companies must consider a growing diversity of variables.

A SIMPLIFICATION EFFORT IS THEN NECESSARY: UNDERSTANDING COMPLEXITY TO GENERATE THE OBVIOUS.

We understand the many variables and relationships that shape our clients' complex environment, which allows us to dissociate and distinguish the obvious strategies to be implemented.

We identify the key levers for value creation, and mobilize the necessary expertise through our three service hubs to develop action plans that drive the company's strategy.

Point #1

Internal structure Global environment Market Peripheral network

Our analytical framework

An exhaustive study of each client based on a four-dimensional analysis: their global environment, their market(s), their peripheral network of partners and finally the company itself through their internal structure.

Our analytical framework

Global Environment

These variables can be political (e.g.: government stability, tax policy, foreign trade, etc.), social (e.g.: education, demographics, culture, etc.), economic (e.g.: disposable income, interest rates, unemployment, etc.), ecological (e.g.: environmental protection, waste management, energy, etc.)...

Our analytical framework

Market

These variables may be related to consumers (e.g.: behaviors, number, location, etc.), competitors (e.g.: proximity, size, substitute products, etc.), products (e.g.: categories, prices, etc.)...

Our analytical framework

Peripheral network

These variables may relate to business partners (e.g. associates, investors, etc.), customers (e.g. expenses, location, etc.), suppliers (e.g. bargaining power, their location), distributors (e.g. bargaining power, their location)...

Our analytical framework

Internal structure

These variables can be technological (e.g.: technological tools, patents, etc.), marketing (e.g.: brand, customer experience, etc.), logistics (e.g.: collection, stock, distribution, etc.), related to human resources (e.g.: employees, skills, culture)...

Our methodology
4 steps

Step 1

HOW IS THE COMPANY'S ENVIRONMENT EVOLVING?

Identify the key variables that shape the company and its environment.

Step 2

WHICH POSITION SHOULD THE COMPANY ADOPT IN ITS ECOSYSTEM?

Define the company's positioning and the desired impact on its environment by developping an innovative strategic perspective.

Step 3

WHICH PATH SHOULD THE COMPANY FOLLOW TO ACHIEVE THIS NEW DOMINANT POSITION?

Identify and prioritize the points of leverage which the company should use to unleash its full development potential.

Step 4

HOW TO RESPOND TO THE DIFFERENT CHALLENGES FACED BY THE COMPANY?

The actions to be taken then become evident, applicable to each of the key leverage points.

Our methodology in action

See our business cases

Montréal

377 Rue De La Commune, Montréal, QC, H2Y 4A3

New York

60 Broad Street, Suite 3502, New York, NY 10004