CANADIAN NATIONAL
2015 to present
Challenge
Communicate internally about the benefits of the IPO and CN’s 20th anniversary
Current market problem
Corporate communication is generally poorly followed by employees because of its cold and impersonal nature
Nobrainer Impact
Create a playful communication: creation of a game to measure employees’ understanding of the benefits of the IPO, but also their sense of belonging to CN
Result
95% of employees received the gift at the end of the game after answering all 20 questions correctly. 33,000 users on the website for 24,000 employees
Meeting the client’s objectives…
- Create a tool to promote awareness of IPO issues and CN’s history
- Develop employees’ sense of belonging to the company
…with an educational game used for the masses…
- Adaptation of a playful and colourful universe throughout the network (events, flyers…)
- Use of gamification to ensure maximum employee engagement
…while developing a strong HR tool…
- Test employees’ level of knowledge of CN’s culture and values
- Identify which employees are the most committed to the company