IELTS – BRITISH COUNCIL
2013 to 2020
Challenge
Increase the number of tests sold in Canada
Current market problem
A complex market for users with too many different channels and players
Nobrainer Impact
Create a simple and unique conversion channel for the consumer
Result
Increase in test sales of 17.6% in the first year
Set up a digital acquisition strategy…
- Reorganize the conversion channel
- Unify the network under a single brand image
…as well as a business intelligence platform…
- Better define the profile, needs, and expectations of consumers
- Measure the performance of the distribution network
- Control the ROI and performance of marketing campaigns
…and improve decision making
- Manage the expansion of the distribution network
- Optimize the advertising expenses