2016 to present


Fill 170 available jobs in the City of Montreal’s IT department in two recruitment waves

Current market problem

The city has an unattractive employer profile for programmers

Nobrainer Impact

Address programmers directly to make them want to work for the City of Montreal


12,300 applications and nearly 4,000 CVs submitted

Communicating with our target audience…

  • Create a strong graphic universe around codes and millennials’ culture, Y and Z generations (Space Invaders, Star Wars)
  • Launch a challenge with the hashtag #jecodemaville

…via a digital campaign…

  • Reach the target audience on social networks through targeted advertising
  • Use targeted advertising in specialized media
  • Use key influencers in their network

…while establishing the city as an employer in line with the expectations of the new generation…

  • An employer that allows you to build the city of tomorrow through numerous major projects
  • An employer of choice that offers benefits and job security

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