VILLE DE MONTRÉAL
2016 to present
Challenge
Fill 170 available jobs in the City of Montreal’s IT department in two recruitment waves
Current market problem
The city has an unattractive employer profile for programmers
Nobrainer Impact
Address programmers directly to make them want to work for the City of Montreal
Result
12,300 applications and nearly 4,000 CVs submitted
Communicating with our target audience…
- Create a strong graphic universe around codes and millennials’ culture, Y and Z generations (Space Invaders, Star Wars)
- Launch a challenge with the hashtag #jecodemaville
…via a digital campaign…
- Reach the target audience on social networks through targeted advertising
- Use targeted advertising in specialized media
- Use key influencers in their network
…while establishing the city as an employer in line with the expectations of the new generation…
- An employer that allows you to build the city of tomorrow through numerous major projects
- An employer of choice that offers benefits and job security